Thursday 11 August 2011

CONFIRMED: HTC Announces Partnership With Beats Audio ? New Devices This Fall

Remember earlier today how we posted HTC?s plans for a ?major? announcement this Thursday? Well, as fun as it was guessing (Could it be a tablet? Unlocked bootloaders? Nexus Three?) thanks to AllThingsD, we have a better idea what that announcement may be.

Apparently, HTC is investing $300 million dollars into the digital sound company, Beats Electronics. You may have seen this technology inside your HP computers, headphones automobiles and in commercials featuring none other than Dr. Dre himself. In an effort to garner some extra street cred, HTC will have exclusive rights to the tech and will begin integrating Beats audio into their entire line of products. According to HTC, we?ll being seeing the first Beats certified devices before the end of this year.

Still unknown is if this new functionality will require a some type of hardware modification or if it will come simply as an app and/or addition to HTC?s Sense UI. I?m hoping for the latter. So what do you guys think? Is this a bit of a let down from what you were expecting from HTC? Or do you think this functionality will be a welcome addition to HTC and their Android lineup?

[Via AllThingsD]

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