Tesco announces interactive virtual grocery store at Gatwick Airport

by Edwin - on August 7th, 2012

The name Tesco is famous not only in the UK, but in many other countries around the world for offering lower prices of everyday items and groceries while you shop in a comfortable environment. I myself tend to get my weekly grocery shopping done over at Tesco, as the kind of goods that they have on offer tend to be fresh, not to mention being easy on the wallet. Well, here is an idea that the retail giant might hope to pioneer, that is, opening the first interactive virtual grocery store in Gatwick?s North Terminal, making it the UK?s first of its kind.

After all, what is worse than returning home from holiday to an empty fridge? Yes, I know, some of us do empty the perishable contents of our fridge before we leave for a holiday just in case there is a permanent blackout or brownout for a week or so, leading the contents of our fridge to rot and basically making your whole house smell like a skunk. Hence, when we return and open the fridge, there is nothing much left to chew on or eat, which is where this interactive virtual grocery store comes in handy.

Opening up the store in Gatwick will see the implementation of interactive digital displays to get your virtual shopping experience up and running, where passengers who pass through the North Terminal are able to browse products as though they were in a physical store in one sense, and this experience is culminated in the convenience of home delivery to boot. A quartet of interactive fridges in the virtual store are there for your perusal, and there will be half a dozen sites that are strategically positioned around the departure lounge for passengers to use.

Each of the ?fridge? can be scrolled using your hand, and you can browse through the products simply by touching the screens, followed by scanning the product barcodes in order to add them to your basket. More than 80 products are featured, and hopefully the Tesco staff will fulfill your order with fresh, unspoilt items by the time your order arrives at your doorstep!

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